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Yiwugo Sees Strong Sales of Christmas and Chinese New Year Merchandise

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Time£º2024-11-11

the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. The 2024 Christmas peak shopping season arrived earlier than the previous year. Statistics from Yiwugo show that order and transaction volumes related to the keyword "Christmas" from January to February 2024 increased by 64.32% compared to the same period last year. This has resulted in a wave of early Christmas purchases in the first quarter. In contrast, for the domestic market, traditional Chinese New Year items like "lanterns" and "spring couplets" have been experiencing a strong surge in demand since the Mid-Autumn Festival. Zhang Li, a Yiwugo vendor, noted that since late October, his company has shifted into the sales phase for Christmas products targeting the domestic market.

Autumn Christmas Crafts, owned by Zhang, introduced its first popular product of the year—an artificial Christmas wreath— in March and April, primarily for the U.S. market. The wreath features dark green and white as the main colors, accented by gray, red, and other artificial flowers and plants. The innovative color scheme and exquisite craftsmanship quickly won over American buyers, and it soon exploded in popularity, with single orders reaching millions during peak times.

Autumn Christmas Crafts focuses on mid- to high-end Christmas wreaths, garlands, maple leaves, and wall hangings, primarily targeting at the European market. They use eco-friendly materials and combine advanced molding machines with hand assembly. To meet current demands, over 50% of this year's products feature new designs.

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